CRO audit of today’s homepage
Numbered findings pinned on paymentiq.com, with severity and a recommended fix for each, connected to your brief.
Open CRO audit ↗November 2026 / ©Flowout
Project review
Compare four homepage directions and their related versions. The first follows PaymentIQ’s brand and the structure from your brief; the second explores a more modern, editorial finance look; the third tells the story as you scroll; the fourth leads with video.
01 / Client brand & structure
Your brand,
your structure.
A working homepage built on PaymentIQ’s own brand: Milling and Thermochrome type, the brand greens and the content order from your brief. Use this direction to check what the homepage includes and how visitors find it.
- Homepage sections
- A video hero with changing headlines, customer logos, the challenge, the product and key figures, the four solutions, the routing story, industries, partners, an interactive demo and contact.
02 / Modern finance editorial
Payment orchestration,
made editorial.
The same story, told with the confidence of a modern finance brand. For this direction we changed the headline typeface to Geist Serif on purpose, to show how a sharper editorial voice shifts the feel while the brand greens stay.
- Who it’s for
- Your leadership and marketing teams, deciding how far the brand can move towards a premium, editorial finance look.
- What you’ll see
- A chrome 3D PaymentIQ mark, figures that count up as you scroll, a pinned solutions index, a turning “Made in iGaming” statement, expanding industry photos and a frosted call to action.
Other version
03 / Scrollytelling
Clear connections,
told as you scroll.
Your brand fonts and greens, told as one continuous story. A glass 3D mark opens the page, then fades as a green curtain rises with the key figures. Each section hands over to the next as you scroll.
- Who it’s for
- Teams who want the client brand kept, with a more immersive, guided first visit.
- What you’ll see
- A glass hero with real product video, a 400+ connections panel, the Rules hub, a provider list, industries and contact, linked by scroll transitions.
04 / Video editorial, dark to light
Real people,
real product.
Opens on a full-screen video of a payments lead using the Rules hub, then moves from dark to light as you scroll. Set in your brand font, Milling Simplex, it brings together the strongest parts of our earlier explorations.
- Who it’s for
- Teams who want the human side of payments up front, with a premium editorial finish.
- What you’ll see
- A video hero, a turning chrome logo, figures that count up, the four solutions as cards you scroll sideways, a pinned split section with frosted cards and customer stories.
Other resources
Competitor overview
How Praxis Tech, Primer, Gr4vy, Spreedly, IXOPAY, Finteqhub and Fluid present orchestration, structure and proof.
Open competitor overview ↗